The factory of products for healthy sleep Askona is a leader of sleep products in Russia, the largest manufacturer of anatomic mattresses in Eastern Europe.
The Company began to deliver mattresses manufactured on the ship-building yard to furniture factories
Launches its own manufacture of mattresses in Kovrov
Launches manufacture of spring systems together with the American holding Legget & Platt
A contract is signed with the Swedish Corporation IKEA to deliver mattresses
The first retail store is open in Vladimir
The factory was established in Novosibirsk, so the Company moved to a new level of production capacity – 1000 mattresses per day. The Company launches manufacture of sleep accessories: pillows, protective mattress covers, toppers and duvets.
The series of anatomic mattresses MEDIFLEX was developed together with the academician V.I.Dikul.
The same year Askona signed a license agreement to manufacture and distribute mattresses by the American brand King Koil
The fire damaged the production facilities of Askona which were restored within 2 weeks.
A license to manufacture mattresses under the brand of the American Serta Company was received
The Royal Masterpiece by King Koil mattress with the price 75.000$ was created.
Mattresses by Askona were delivered to the Auchan stores under the brand Gora Matrasov.
The first in Russia Quality Control Lab testing mattresses in accordance with the European standards was established
Askona became a part of the Swedish Hilding Anders Group that acquired a 51 percent stake
Representative office and first stores are open in Ukraine
The mattresses by Askona and Mediflex were clinically tested and certified by ROSZDRAVNADZOR as medical products.
According to the results of the popular survey Askona was named “BRAND No. 1 IN RUSSIA” in the category “Mattresses for Healthy Sleep”.
The first in Russia store Hilding Anders is open
Askona also started cooperation with the Russian Red Cross. Part of the funds received from distribution of mattresses in the retail network is used to help and support helpless children and teenagers in difficult situations.
The anatomical foam used for manufacture of the Company’s mattresses received a CertiPUR certificate. It is an independent European certification according to the standard specially developed for foams used in mattresses and upholstered furniture. It confirms that the material is eco-friendly and safe for people.
Askona starts to distribute pillows and mattresses by Sleep Professor
Askona received the certificate of the CITO – the Central Institute of Traumatology and Orthopaedics of N. N. Priorov.
Askona was named “BRAND No.1 IN RUSSIA 2013” for the second time. Thanks to the support of our buyers we confirmed our leadership and once again won in the nomination “Mattresses for Healthy Sleep”.
Askona opened its first flagship store of more than 1000 sqm in Moscow. It is the largest store of sleep products in Eastern Europe where the entire product range by Askona is available.
The same year the Company launched its own manufacture of sofas with all models of sofas equipped with an anatomic mattress
The Company launches its own loyalty program: Askona Loyalty Card
Askona entered the TOP 10 Best Franchises according to the independent portal Beboss.ru. Our Company has become the only franchisor among the furniture companies in the rating. The non-commercial project “TOP-100 Franchise Rating” is the first independent and full rating of franchising offers based on objective data obtained from franchisors and from independent sources.
In the result of a popular vote Askona was awarded a prestigious award “BRAND No. 1 IN RUSSIA” in the category “Mattresses for Healthy Sleep” for the third time
Askona launches one more direction – its own manufacture of case furniture.
Askona is ranked top five among the TOP 100 Best Franchises of the independent portal Beboss. It is a unique online rating that assess applicants according to more than 30 criteria. Leading companies are a landmark in the world of franchising.
Askona launches an absolutely new format of the store in the TC “Novye Cheryomushki” (Moscow) which has no analogues in Russia or in the world. The store is about 1000 sqm. Its main difference is that mattresses are arranged not by brand, but by their firmness which makes the choice much easier. This is the first flagship store in the new concept of the Group: “Askona – the Territory of Healthy Sleep”.
On November 20-21, Askona’s first home exhibition was held in the Moscow World Trade Center. The Company presented its new format and positioning of Askona stores, and also products of different categories: from economy to premium.
Askona introduces products of the leading American bedding manufacturer Bedgear in Russia and the CIS countries.
Askona is ranked TOP 100 largest online stores in Russia with the 78th place in the rating of the Russian research agency Data Insight.
Askona is named number 3 in the franchise rating according to the Beboss portal. The Askona Company made the top 3 and became No. 3 in the TOP 100 Franchises 2017 according to the version of the largest portal Beboss.
In the result of nationwide vote Askona became “BRAND No. 1 IN RUSSIA” in the category “Mattresses for Sleep” for the 4th time. It is not the first time when the Company is awarded. In 2011, 2013 and 2015 Russians also recognized Askona as the best mattress manufacturer in Russia. In 2017 the Company won for the fourth time.
4 top-managers of Askona are among the best managers according to the rating of kommersant.ru. “Top 1000 of Russian Managers” is the unique in Russia study of work of Russian managers. The rating is organized for the 18th time. It sums up the past year naming leaders in industries and spheres.
Askona launches a new advertising campaign with the slogan “Sleep To Live” that is to convey to people importance and influence of healthy sleep on the quality of life.
The first home exhibition Askona - Foroom Dobrograd was held in the park hotel Dobrograd. Askona developed a new format of the exhibition with a show-room of 7200 sqm. All participants and guests took part in an extensive business program and listened to presentations of invited business speakers: Irina Hakamada, Denis Semenikhin and speakers of the Company. Within 4 days 3 750 participants all over the country visited the Foroom Dobrograd exhibition.
Askona introduced the world's first Smart Pillow in Russia. It reads biometrics during sleep and shares them with the user in a special mobile application. A smart pillow registers sleep apnea that allows you to track the disease at an early stage and consult a doctor in time. There is also a built-in smart alarm clock that determines the optimal moment for waking up.
The largest Askona store was open in the trade and hotel center Kiyevskiy (Moscow). The store is 1500 sqm allowing to present the full product range for healthy sleep. The main difference of the opened store is that it has a cafe and children’s playroom on the territory of this flagship store.
The Company focused on increase of customer loyalty prioritizing the NPS index advance.
Askona is ranked TOP 100 best online stores in Russia according to the Russian research agency Data Insight for the second time.
Askona is a leading manufacturer of accessories for proper and healthy sleep in Eastern Europe.
All mattresses by Askona are manufactured on a unique automated conveyor line. Components are purchased at leading global manufacturers. Askona is the owner of its own developed solutions and, as a result, of many patents for spring blocks and production materials as well as licenses for manufacturing the leading global brands.
Care for people: our main task is to make a person happy and healthy. And we are committed to sharing with people all the importance of efficient and comfortable sleep. We believe that quality of life and wellbeing of people directly depends on sleep quality
We are committed to development and manufacture of new products using only advanced materials and innovative methods that significantly improve the sleep quality and allow us to achieve amazing results in this sphere.
The policy of the Company is absolutely transparent: we are open to cooperation and are ready to share our experience, information and results of our studies and involve the world's leading experts in the industry of healthy sleep.
Top managers are directly involved in all areas of the Company, they test and personally check every product, communicate with customers and monitor workflows of the Company. Once every 3 months, the whole team works with customers: they answer hotline calls, deliver products to customers and work at a factory. It helps control all workflows and better understand customer needs.